Security element attached to revealing their card details on websites has often acted as a hindrance to buyers. Indian consumer, in general, is still apprehensive of buying online as this is still a unconventional and non-intuitive way of shopping. Moreover, large share of India's population don't have net banking enabled bank account or cards. Also, poor internet connectivity in smaller areas make online payments difficult.
India, being a cash vibrant economy, cash is the most preferred method of payment as revealed from high score of COD transactions in e-tailing.
BookMyTrain offers customer convenience by offering COD as a payment option.
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