UpMarket

Description of UpMarket

Larger businesses have the bandwidth to engage their customers with bespoke, expensive mobile applications.
Smaller businesses, however, lose out on effective utilisation of the digital space , mainly due to price constraints, and fragmented, constantly evolving technologies that they are unable to navigate.
UpMarket bridges this gap, enabling any business, regardless of size, location, to connect with its customers, via a cloud based solution that they can subscribe to.
Business customers, being invited by any single participating business, can use UpMarket App, to locate and follow multiple businesses, across varied areas of interest.
Using UpMarket, a free app, they can
- follow and engage with multiple businesses,
- process orders,
- make payments,
- have items shipped to a desired destination, and
- access the responsive business websites.
The app serves as the finger on the pulse of a business’ customer base. A business can continually optimize its products and services, by leveraging analytics on data that is shared securely and specifically with its customers in a direct, timely and targeted manner. Via the app, the business can focus on its areas of core competence, while gauging what its market really wants. Brand loyalty can thus be built with a customer base, furthering sales.
Through the app, businesses can:
- send out alerts to customers, either informational or sales related
- engage with customers
- create menus for customers to access and shop from
- secure analytics in real time, to gauge customer patterns