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Pioneer News Group is a privately held multimedia company empowering local communities by providing information and services. They are spread across 5 states covering around 25 communities. They have both digital and printed newspaper served for the communities they are serving. Apart from the web presence, they have enabled native mobile app for the local newspaper.
They have mobile apps for their customers served by VerveMobile.com. They charge $200/month and the rating of the apps were pretty ordinary. This made Pioneer group to look into other options of trying to come up with the new mobile app.
Additionally, Pioneer News Group wants the community neighbor to report news which is relevant to their community. This will also enable news reach to entire community faster as opposed to waiting for the reporter to come and gather the details. The experience is more like buzz feeds that enables community to learn the latest happening within their neighborhood. The reporter then can follow-up with detailed news after interviews and research.
U.Report will have key features that will enable the mobile app user to report the news either in one of the four formats namely: Text, Photo, Audio, Video.