TATA Sampoorna

Description of TATA Sampoorna

The Tata Sampoorna application is a one stop platform for all Channel Partners of Tata Steel’s B2C brands. The application facilitates lead capture and tracking for various group brands' Channel Partners through its journey to final sale.
Smart, Seamless and Superior…these in a nutshell best describes Tata Sampoorna, a one of a kind platform for all Channel Partners of Tata Steel’s B2C brands.
The application caters to all the important members in the channel value chain viz starting from Sales Managers (SMs), Distributors, Business Managers (BMs), Area Sales Officers (ASOs) to Customer Service Executives (CSEs) and Dealers. Additionally, the application also helps to effectively keep track on the promotions and marketing activities conducted for all the brands. It helps understand planned targets leading to actual execution. On a larger scale, the application also helps gather useful market insights for each brand and paves the road ahead for overall growth of not just the brand but also its stakeholders.
The major features the application include –
· Organizing, Capturing and Tracking of Meets
· Gathering of Consumer Insights, Quality, Supply and Competition
· Scheduling, Re-scheduling of Meetings for ASOs
· Meeting cancellation and updating using TFP
· Communicating with customers directly through SMS es, sent from the application itself
· Viewing of Sales Dashboard to constantly track Sales Targets, Actual Sales and Compliance
· Facility to add Dealers to Retail Run and observe the minutest details - all enabled through geo-tagging feature
· Frequent Consumer Visit Reports (CVR), enabled through geo-tagging
· Access to regular Reports on Sales, Meets, Leads, CVR, Order Booking, Retail Run etc.
This digital strategy is set to support high workforce mobility and provide Channel Partners a simple and engaging experience, fulfilling the objectives of a modern-day organization, orchestrating data in a managed, secure and context aware manner.
So, get ready for a complete and end to end digital approach with Tata Sampoorna.