The Outdoor Advertising Industry, or Out of Home (OOH) as it is commonly called, needs an extensive feet on street network to ensure that your campaign is live and visible to your target audience. This service by Proof of Performance Data Services allows you to have total control on your campaign, regardless of it's size and geographical spread.
You may have a 1000 billboards across a 100 towns, but now you can instantly review the performance, see the defects in any, compare photographs, instantly email yourself the OOHtificate - our word for the compliance certificates that is now the de facto industry standard.
Pay for the amount of advertising that actually gets implemented, validated by the Proof of Performance services.
You decide the frequency of checks to be done, the cities. You can plan to be more vigilant about the billboards, hoardings, bus queue shelters etc that are expensive or important from the strategic point of view.
Deploy the PoP services, and sit back and let the OOH advertising perform !
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