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Episode 05: Byron Sharp (Director - Ehrenberg Bass Institute)
Highlights: Ehrenberg-Bass The Only Science in Marketing - John Broome, Kellogg's
How Brands Grow With Marketing Science (Prof. Byron Sharp)
How Brands Grow with Byron Sharp - JUST Branding Podcast S05.EP02
LVMH SMU Luxury Research Conference 2018 - Presented by Professor Virginia Beal
Distinctiveness, Differentiation & Brand Growth with Jenni Romaniuk - JUST Branding Podcast S04.EP12
The Laws and Levers of Brand Growth with Ethan Decker
Is the price right? - Professor John Dawes - Knowledge Works