Recently, lot of awareness has been generated among the people about importance of millets especially, about their nutritional and health benefits. Hence, demand for the millets has also been increased from both producer and consumer sides. To address this issue, need of online marketing facilities was essential in single window mode. In our country, categories of producer and consumer is very wide as per their different socio-economic, cultural and occupation basis. The millets growers are dominated in hilly and tribal areas. They are facing difficulties to access right millets and their products with desire quality at right time, place and at right price. Although, sufficient availability as well as demands of the millets persist at different places. However, proper transactions could not take place due to several reasons.
To address the issues related to marketing and accessibility of millets and their products, this android app namely, “Millet Market” has been developed for integrating millet producers and buyers together from different strata of the society and business class for hassle free, timely and convenient marketing of millets including grains, food products, seeds and fodder. The interested millet producers and buyers has to register with feeding requisite information on his/her produce or demand in this app for transaction which is free of cost. The information on availability of millets produce of producers as well as demands of buyers will be communicated each other through automated message commination system.
Thus, this android app provides platform to share information on availability of millets produce of producers as well as demands of the buyers through single window from every parts of the country. It facilitates for transaction between producers and buyers through latest money transfer modes so that both can be benefitted and thereby, consumption and production of millets can be promoted. Moreover, timely advisory for improved production technologies will also be provided to all the registered producers through voice message. Any interested person and stakeholders can browse more information about millets through “Learn More” options.
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